Case Studies
Mozo: Your Money Info Zone
Mozo is an online financial aggregator for comparing credit cards, home loans and other financial products. Online Analytics worked with Mozo to configure Google Analytics across multiple domains for a Fairfax integration project. The project included creating filters to segment traffic to several Fairfax sites such as smh.com.au, moneymanager.com.au and several other sites.
Virgin Money
Virgin Money launched a website for Virgin Car Insurance in July 2008. Customers can get read all the information and order a quote through the online forms. The website and online forms use Omniture SiteCatalyst to track online behaviour. Virgin Money completed a 'Best Practice' implementation working closely with Omniture in 2007 to correctly install the web analytics solution across the Superannuation website and online forms.
Sydney Opera House
Online Analytics worked with Sitback Solutions on a Google Analytics e-commerce implementation. For more information on this project, please contact us.
2 dots
2 dots is a boutique practice in Sydney specialising in career development and business mentoring. Paul Slezak had launched the 2 dots website several months earlier and approached Online Analytics to increase visibility in search engines. Having formulated and implemented a keyword and content strategy, Paul’s website has increased traffic through a broader range of referral keywords.
Online Analytics provide 2 dots with monthly site analysis and dashboard reports. These reports help uncover new opportunities for online exposure and monitor existing traffic conversion.
Sitback Solutions
Sitback Solutions worked with the Tourism of New South Wales on a MySpace campaign. Online Analytics worked with Sitback Solutions to track queries in the jobs and events search queries, multiple field searches and basic analytics such as page views and engagement metrics.
SW6 Media
SW6 Media is an online travel guide specialising in London video content. Online Analytics worked with SW6 Media to upgrade from Urchin to Google Analytics and configure key performance indicators and monitize advertisements on the site.
Following this analytics implementation, we worked on a search engine optimisation strategy and then a broader online marketing strategy. The online marketing strategy covered interactive PR, buyer persona’s, blogging, affiliate marketing and video content promotion.
